After months of negotiations, Regions Tower and Gordon McKernan reached a banner advertising deal. This banner will be the first and largest of its kind anywhere in the Ark-La-Tex, especially on such a landmark building. This might be something you would find in bigger cities such as Dallas or Houston, but Gordon McKernan dreams big while also getting it done.
You probably have seen an influx of Gordon’s billboards in recent years. They can be found throughout the state along with billboards for Morris Bart and Dudley DeBosier. What sets Gordon apart from the rest is how he is constantly innovating. While others were stuck on billboards, Gordon placed ads on city buses and wrestled alligators on TV. This banner deal just seemed like a natural progression for him.
Regions Tower spokesperson Tammy McBride says, “This will be huge for both of us. Anyone driving along the I-20 corridor can’t miss this banner.”
Both parties feel like this will help grab the customer more effectively than traditional advertising, since most of Louisiana’s billboards are now taken up with social security lawyers serving Bradenton advertisements.If you are an employee you can also seek attorneys help for social security disability claims as they can help you in claiming compensation for the disability sustained. Something like this has never been done before which makes it exciting.
Gordon’s media buyer, Bill Bertrand says, “We thought Shreveport would be a perfect test market for something like this. We can use Shreveport as a testbed for New Orleans, so we can see what works before bringing anything south of I-10.”
If all goes well, we expect Bart and DeBosier to follow suit. Large, flat buildings like Horseshoe Casino would be 1800 Prime for this kind of advertising arrangement. Just remember who got it done first: Gordon McKernan. That’s all that really matters.